In September 2005, Jim Laurie set up the video and broadcasting component of the converged journalism program at the University of Hong Kong's Journalism and Media Studies Center (JMSC). He served as Director of the Broadcast Program and Senior Teaching Consultant from 2005 through 2011.
The JMSC runs a unique journalism program. Each year 30 undergraduate Bachelor of Journalism students are admitted while some 60 postgraduate students seek Masters of Journalism degrees. In 2011, Jim travelled to Shanghai to conduct admissions interviews with excellent candidates from all across the Chinese mainland.
Unlike other journalism education in Asia, the JMSC program targets the development of talent for international media. The faculty shuns communications theory and focuses on practical skills drawing on a wide-range of experience in the real world of journalism. Special emphasis is placed on multi-tasking in multi-media journalism. Graduates of the University of Hong Kong’s journalism education have gone on to take positions at CNN, ABC News, CBS News, CCTV, Bloomberg, the International Herald Tribune, the Wall Street Journal and various website enterprises in and outside of Asia.
The JMSC program was founded in 1999 and in the twelve years since has grown steadily. A broadcast curriculum was first developed along with an enhanced multi-media convergent approach in 2005-6.